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Programme Overview

The BAMMC programme is a dynamic three-year undergraduate degree affiliated with the prestigious University of Mumbai. Designed for aspiring media professionals, it combines academic excellence with real-world industry insights to prepare students for success in the ever-evolving field of mass communication.

  • Specialized Curriculum:A comprehensive blend of theoretical foundations and practical applications across journalism, advertising, public relations, and digital media.
  • In-Class Expertise:Delivered by experienced faculty and industry practitioners, fostering a deep understanding of multimedia trends and communication strategies.
  • Industry Immersion:Frequent interactions with seasoned professionals and opportunities for hands-on experience through internships and live projects.
  • State-of-the-Art Infrastructure:Cutting-edge studios, editing labs, and multimedia tools that support creative exploration and innovation.
  • Join BAMMC to build a strong foundation in media and communication, enhance your creative skills, and transform your passion into a thriving career.
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Steps To Follow
 

 

 
 

STEP 1

 
Register Yourself

STEP 2

 
Verify Email

STEP 3

 
Fill Application Form Online

STEP 4

 
Pay Application Fee

STEP 5

 
Submit Application
 

Syllabus

Semester-I (Total 6 papers, 20 credits)

Course codeCourse Name
BAMMEC-101Effective communication -I
BAMMEC-102Foundation course -I
BAMMVC-103Visual communication
BAMMFMC-104Fundamentals of mass communication
BAMMCA-105Current Affairs
BAMMHM-106History of Media

Semester-II (Total 6 papers, 20 credits)

Course codeCourse Name
BAMMEC-201Effective communication –II
BAMMFC-202Foundation course –II
BAMMCW-203Content Writing
BAMMID-204Introduction to Advertising
BAMMIJ-205Introduction to Journalism
BAMMMGC-206Media, Gender & Culture

Semester-III (Total 6 papers, 20 credits)

Course codeCourse Name
 ELECTIVES
BAMMC EM-3011Electronic Media-I
BAMMC TMC-3012Theatre and Mass Communication-I
BAMMC RPP-3013Radio Program Production-I
BAMMC MGV-3014Motion Graphics and Visual Effects –I
BAMMC CCPR-302Corporate Communication and Public Relations
BAMMC MS-303Media Studies
BAMMC IP-304Introduction to Photography
BAMMC FCO-305Film Communication-I
BAMMC CMM-306Computers and Multimedia-I

Semester-IV (Total 6 papers, 20 credits)

Course codeCourse Name
 ELECTIVES
BAMMC EM-4011ELECTRONIC MEDIA-II
BAMMC TMC-4012Theatre and Mass Communication-II
BAMMC RPP-4013Radio Program Production-II
BAMMC MGV-4014Motion Graphics and Visual Effects-II
BAMMC WEM-402Writing and Editing for Media
BAMMC MLE-403Media Laws and Ethics
BAMMC MMR-404MASS MEDIA RESEARCH
BAMMC FCO-405Film Communication II
BAMMC CMM-406Computer Multimedia II

Semester-V (Total 6 papers, 20 credits) (ADVERTISING)

Course codeCourse Name
BAMMC DRGA-501Copy Writing
BAMMC DRGA-502Advertising & Marketing Research
ELECTIVESDse 1 A (Discipline Specific Electives)( Any Four Courses)
BAMMC EAGI 1501Globalization & International Advertising
BAMMC EABB 1502Brand Building
BAMMC EAAM 1503Agency Management
BAMMC EAAP 1504Account Planning & Advertising
BAMMC EASM 1505Social Media Marketing
BAMMC EADM 1506Direct Marketing & E-Commerce
BAMMC EACB 1507Consumer Behaviour
BAMMC EADF 1508Documentary & Ad Film Making

Semester-VI (Total 6 papers, 20 credits) (ADVERTISING)

Course codeCourse Name
BAMMC DRGA-601Digital Media
BAMMC DRGA-602Advertising Design
ELECTIVESDse 1 A (Discipline Specific Electives-)(Any Four Courses)
BAMMC EAAC 2601Advertising In Contemporary Society
BAMMC EABM 2602Brand Management
BAMMC EAMP 2603Media Planning & Buying
BAMMC EAAS 2604Advertising & Sales Promotion
BAMMC EARM 2605Rural Marketing & Advertising
BAMMC EARE 2606Retailing & Merchandising
BAMMC EAEM 2607Entertainment & Media Marketing
BAMMC EATP 2608Television Program Production

Semester-V (Total 6 papers, 20 credits) (JOURNALISM)

Course codeCourse Name
BAMMC DRG-501Reporting
BAMMC DRG-502Investigative Journalism
ELECTIVESDSE 1 B (Discipline Specific Electives) (Any Four Courses)
BAMMC EJFW 1B501Features and Writing For Social Justice
BAMMC EJWS 1B502Writing and Editing Skills
BAMMC EJGM 1B503Global Media and Conflict Resolution
BAMMC EJBF 1B504Business and Financial Journalism
BAMMC EJMJ 1B505Mobile Journalism and New Media
BAMMC EJNM 1B506News Media Management
BAMMC EJJP 1B507Journalism and Public Opinion
BAMMC EJML 1B508Media Laws and Ethics

Semester-VI (Total 6 papers, 20 credits) (JOURNALISM)

Course codeCourse Name
BAMMC DRG-601Digital Media
BAMMC DRG-602Newspaper And Magazine Design (Project)
ELECTIVESDse 2 B (Discipline Specific Electives) (Any Four Courses)
BAMMC EJCI 2B601Contemporary Issues
BAMMC EJLJ2B602Lifestyle Journalism
BAMMC EJPT2B603Photo And Travel Journalism
BAMMC EJMJ 2B6504Magazine Journalism
BAMMC EJSJ 2B605Sports Journalism
BAMMC EJCR 2B606Crime Reporting
BAMMC EJFNF 2B607Fake News And Fact Checking
BAMMC EJTJ 2B608Television Journalism

Admission Process

B.A. in Multimedia and Mass Communication (BAMMC)

Course Duration : 3 years

Educational qualification :

  • A candidate to be eligible for admission to the FY of B.A.M.M.C. Degree Course will have to have completed the H.S.C. Examination (Class XII) of the Maharashtra Board of Higher Secondary Education or its equivalent examination (Higher Secondary / 10+2 /'A' Level) from a recognized government recognized board, from any stream i.e. Arts, Science & Commerce.
  • Imp: Candidates seeking Admission to the First Year, of B.A.M.M.C. must fill up the registration form of the University of Mumbai available online http://mumoa.digitaluniversity.ac/

While selecting St Pauls Institute of Communication Education for Women, select Mumbai suburbs in the options provided in the drop-down box.

  • Apply Online

     

  • Form Submission

  • Merit List

The Personal Interview Process:

  • The applicant may use the online mode on the website- to fill and submit their course related application form, upload the documents and make an online payment towards the application form.
  • Student should come along with atleast one parent for the personal interview.
  • Selected candidates will be intimated via email, with further instructions on completion of formalities and joining the programme.

  • Submission of Application form
  • Merit list
  • Personal interview
  • Admissions will be notified by the admissions committee post fee payment

Choose St Pauls Institute

About Us

Founded in 2011, located in Bandra (West), Mumbai, St Pauls Institute of Communication Education (SPICE) is a fast- growing media school in India now has an advantage of St Pauls Institute of Communication Education (SPICE) College for Women (SPICEFW). SPICEFW offers a 3-year comprehensive programme in Bachelor of Commerce (Management Studies) and B.A in Multimedia and Mass Communication (BAMMC) affiliated to the Mumbai University.

Why Us
  • Centrally located campus in Bandra West, Mumbai.
  • Curriculum is as per industry standards and requirements.
  • Excellent academia-media industry links.
  • State-of-the-art infrastructure.
  • Recognised by Assocham India -Best Vocational Training Institute.
  • Postgraduate courses with internships.

Our Alumni work at

Benefits of BAMMC Program

  • Benefit from a course that will enable you to work in television production, digital media production, journalism, teaching, advertising, media and PR or progress to further study.
  • Learnings in terms of media buying, project management, how to develop dynamic content, the knowledge of media technology, etc., can immediately be applied to work
  • Participate in workshops, attend masterclasses on a regular basis in the course of the programme

General Instructions

  • Application fee is Non-refundable.
  • All fields marked with * are to be filled mandatorily.
  • Online Application form can be submitted after making an online payment. An Application Number will be displayed once you successfully submit the online form by making an online payment.
  • Please keep scanned copies handy of your Coloured Passport size photograph (selfie photograph is NOT permitted), Valid photo-add ID card (either: Passport Copy, Aadhar, Driving License), HSC/Class 12 Mark sheet to be uploaded.
  • Do note the Upload size is limited to 2 MB only.
  • For more information contact us on +91-9082229053 or Email us at ugadmissions@stpaulsice.com.
  • IMPORTANT Please sign in with a valid email address to initiate the STPAULSICEFW registration process. All communications regarding the STPAULSICEFW process will be directed to the email you provide. It is therefore important that you sign in with an email id that you access regularly.
  • The Application Form Fee + applicable tax and convenience fees are non-refundable and to be paid online.