The BAMMC programme is a dynamic three-year undergraduate degree affiliated with the prestigious University of Mumbai. Designed for aspiring media professionals, it combines academic excellence with real-world industry insights to prepare students for success in the ever-evolving field of mass communication.
Course code | Course Name |
BAMMEC-101 | Effective communication -I |
BAMMEC-102 | Foundation course -I |
BAMMVC-103 | Visual communication |
BAMMFMC-104 | Fundamentals of mass communication |
BAMMCA-105 | Current Affairs |
BAMMHM-106 | History of Media |
Course code | Course Name |
BAMMEC-201 | Effective communication –II |
BAMMFC-202 | Foundation course –II |
BAMMCW-203 | Content Writing |
BAMMID-204 | Introduction to Advertising |
BAMMIJ-205 | Introduction to Journalism |
BAMMMGC-206 | Media, Gender & Culture |
Course code | Course Name |
ELECTIVES | |
BAMMC EM-3011 | Electronic Media-I |
BAMMC TMC-3012 | Theatre and Mass Communication-I |
BAMMC RPP-3013 | Radio Program Production-I |
BAMMC MGV-3014 | Motion Graphics and Visual Effects –I |
BAMMC CCPR-302 | Corporate Communication and Public Relations |
BAMMC MS-303 | Media Studies |
BAMMC IP-304 | Introduction to Photography |
BAMMC FCO-305 | Film Communication-I |
BAMMC CMM-306 | Computers and Multimedia-I |
Course code | Course Name |
ELECTIVES | |
BAMMC EM-4011 | ELECTRONIC MEDIA-II |
BAMMC TMC-4012 | Theatre and Mass Communication-II |
BAMMC RPP-4013 | Radio Program Production-II |
BAMMC MGV-4014 | Motion Graphics and Visual Effects-II |
BAMMC WEM-402 | Writing and Editing for Media |
BAMMC MLE-403 | Media Laws and Ethics |
BAMMC MMR-404 | MASS MEDIA RESEARCH |
BAMMC FCO-405 | Film Communication II |
BAMMC CMM-406 | Computer Multimedia II |
Course code | Course Name |
BAMMC DRGA-501 | Copy Writing |
BAMMC DRGA-502 | Advertising & Marketing Research |
ELECTIVES | Dse 1 A (Discipline Specific Electives)( Any Four Courses) |
BAMMC EAGI 1501 | Globalization & International Advertising |
BAMMC EABB 1502 | Brand Building |
BAMMC EAAM 1503 | Agency Management |
BAMMC EAAP 1504 | Account Planning & Advertising |
BAMMC EASM 1505 | Social Media Marketing |
BAMMC EADM 1506 | Direct Marketing & E-Commerce |
BAMMC EACB 1507 | Consumer Behaviour |
BAMMC EADF 1508 | Documentary & Ad Film Making |
Course code | Course Name |
BAMMC DRGA-601 | Digital Media |
BAMMC DRGA-602 | Advertising Design |
ELECTIVES | Dse 1 A (Discipline Specific Electives-)(Any Four Courses) |
BAMMC EAAC 2601 | Advertising In Contemporary Society |
BAMMC EABM 2602 | Brand Management |
BAMMC EAMP 2603 | Media Planning & Buying |
BAMMC EAAS 2604 | Advertising & Sales Promotion |
BAMMC EARM 2605 | Rural Marketing & Advertising |
BAMMC EARE 2606 | Retailing & Merchandising |
BAMMC EAEM 2607 | Entertainment & Media Marketing |
BAMMC EATP 2608 | Television Program Production |
Course code | Course Name |
BAMMC DRG-501 | Reporting |
BAMMC DRG-502 | Investigative Journalism |
ELECTIVES | DSE 1 B (Discipline Specific Electives) (Any Four Courses) |
BAMMC EJFW 1B501 | Features and Writing For Social Justice |
BAMMC EJWS 1B502 | Writing and Editing Skills |
BAMMC EJGM 1B503 | Global Media and Conflict Resolution |
BAMMC EJBF 1B504 | Business and Financial Journalism |
BAMMC EJMJ 1B505 | Mobile Journalism and New Media |
BAMMC EJNM 1B506 | News Media Management |
BAMMC EJJP 1B507 | Journalism and Public Opinion |
BAMMC EJML 1B508 | Media Laws and Ethics |
Course code | Course Name |
BAMMC DRG-601 | Digital Media |
BAMMC DRG-602 | Newspaper And Magazine Design (Project) |
ELECTIVES | Dse 2 B (Discipline Specific Electives) (Any Four Courses) |
BAMMC EJCI 2B601 | Contemporary Issues |
BAMMC EJLJ2B602 | Lifestyle Journalism |
BAMMC EJPT2B603 | Photo And Travel Journalism |
BAMMC EJMJ 2B6504 | Magazine Journalism |
BAMMC EJSJ 2B605 | Sports Journalism |
BAMMC EJCR 2B606 | Crime Reporting |
BAMMC EJFNF 2B607 | Fake News And Fact Checking |
BAMMC EJTJ 2B608 | Television Journalism |
B.A. in Multimedia and Mass Communication (BAMMC)
Course Duration : 3 years
Educational qualification :
While selecting St Pauls Institute of Communication Education for Women, select Mumbai suburbs in the options provided in the drop-down box.
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The Personal Interview Process:
Founded in 2011, located in Bandra (West), Mumbai, St Pauls Institute of Communication Education (SPICE) is a fast- growing media school in India now has an advantage of St Pauls Institute of Communication Education (SPICE) College for Women (SPICEFW). SPICEFW offers a 3-year comprehensive programme in Bachelor of Commerce (Management Studies) and B.A in Multimedia and Mass Communication (BAMMC) affiliated to the Mumbai University.
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