The PG Advanced Diploma in Advertising & Marketing at St Pauls Institute (SPICE) prepares you to excel in today’s media landscape.
S.N. | Course Component/ Subject |
1 | Introduction to Advertising |
2 | Introduction to Public Relations |
3 | Copy writing |
4 | Creative Development Process |
5 | Brand Management |
6 | Account Planning & Client Servicing |
7 | Media Planning & Sales |
8 | Consumer Behaviour |
9 | Ad campaign and strategy |
10 | Market Research |
11 | Marketing |
12 | Brand Storytelling |
13 | Digital Marketing & Social Media |
14 | IMC |
15 | Podcast |
16 | Event Planning & Management |
17 | Graphic Design |
18 | Improv Theatre |
19 | Making of a Ad Film |
20 | Creative & Script Writing |
21 | Video Editing |
22 | Live Client |
23 | Corporate Social Responsibility |
Advertising & IMC
Candidates are expected to have a good academic record, creativity, problem-solving skills, lateral thoughts, sound writing skills and a deep commitment to advertising as a career.
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Entrance exam
Selection
The Entrance Exam and Personal Interview Process:
Founded in 2011, located in Bandra (West), Mumbai, St Pauls Institute of Communication Education (SPICE) is a fast- growing media school in India, offering signature comprehensive Post-Graduate courses in PG Advance Diploma in Journalism & Digital Media, Advertising & Marketing, Public Relations & IMC and Filmmaking.
Why UsBrand Account Manager
Scarecrow M&C Saatchi
Brand Services Director
Leo Burnett
Group Account Manager
Socio Wash
Copy Supervisor
Ogilvy