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Programme Overview

The PG Advanced Diploma in Public Relations & IMC at St Pauls Institute (SPICE) prepares you to excel in today’s media landscape.

  • 100% Guaranteed Internships
  • Top Industry Placement Assistance
  • Perfect mix of theory and practical
  • Deep Industry exposure
  • State-of-the-Art Facilities
  • All our courses have a customised AI module to suit the particular syllabus.
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Steps To Follow
 

 

 
 

STEP 1

 
Register Yourself

STEP 2

 
Verify Email

STEP 3

 
Fill Application Form Online

STEP 4

 
Pay Application Fee

STEP 5

 
Submit Application
 

Syllabus

S.N.Course Component/ Subject
1Introduction to PR
2Introduction to Advertising
3Copy & Content Writing
4Creative Development Process
5Brand Management
6Account Planning & Client Servicing
7Consumer Behaviour
8AI Campaign and Strategy
9PR Campaign and Strategy
10Media Law
11Market & Media Research
12Marketing
13Brand Storytelling
14Crisis Communication
15Corporate Communication
16Media Relations
17Digital Marketing & Social Media
18Integrated Marketing Communications
19Podcast
20Event Planning & Management
21Graphic Design
22Digital PR
23Improv Theatre
24Making of Ad and Corporate Films
25Influencer Management
26Video Editing
27Live Client
28Corporate Social Responsibility
29PR Analysis and Impact
30Soft Skills for Media
31Corporate Film

Admission Process

Public Relations

Candidates are expected to have a good academic record, creativity, problem-solving skills, lateral thoughts, sound writing skills and a deep commitment to advertising as a career.

  • Applicants from any discipline may apply-Arts, B Commerce, Science, B.Sc IT, BAFT, BMM, BMS, Engineering, B Tech, MBA, Hotel Management, etc., -who have completed their graduation (12+3) from a recognized Indian University.
  • Students who are awaiting their examination (third year graduate level) results are eligible to apply for the Postgraduate Programmes.
  • Applicants must be between 21- 35 years of age.
  • As English is the language of instruction at St Pauls Institute of Communication Education, Mumbai, proficiency in speaking, listening to, reading and writing English is essential.

  • Apply Online

     

  • Form Submission

  • Entrance exam

  • Selection

The Entrance Exam and Personal Interview Process:

  • The applicant may use the online mode on the website- to fill and submit their course related application form, upload the documents and make an online payment towards the application form.
  • Students will be evaluated on grammar, general knowledge and analytic skills, and knowledge of the industry.
  • The entrance exam will be followed by a personal interview with the Course Director on the same day.
  • Selected candidates will be intimated via email, with further instructions on completion of formalities and joining the programme.

  • Submission of application form
  • Written test
  • Personal interview
  • Those selected for admission will be notified by the admissions committee within ten days of the interview

Choose St Pauls Institute

About Us

Founded in 2011, located in Bandra (West), Mumbai, St Pauls Institute of Communication Education (SPICE) is a fast- growing media school in India, offering signature comprehensive Post-Graduate courses in PG Advance Diploma in Journalism & Digital Media, Advertising & Marketing, Public Relations & IMC and Filmmaking.

Why Us
  • Centrally located campus in Bandra West, Mumbai.
  • Excellent academia-media industry links.
  • State-of-the-art infrastructure.
  • Recognised by Assocham India -Best Vocational Training Institute.
  • Postgraduate courses with internships.

Our Alumni work at

Alumni

Alagammai.M

Management Associate MSL


Prapti Purnaik

Account Coordinator Burson


Caroline D’Souza

Account Executive Adfactors


Sherwin D'Cunha

Associate
Webber Shadwick


Benefits of St Paul Programme

  • Media industry relevant programmes beneficial for students as well as young professionals.
  • Internship opportunities as a part of the course.
  • Learn from distinguished faculty - media professionals with academic knowledge, extensive practical projects facilitate a seamless transition and absorption into the work force.
  • Our student body, has been well-accepted by the industry.
  • Quality student- faculty ratio.

General Instructions

  • The Application and course fee is Non-refundable.
  • All fields marked with * are to be filled mandatorily.
  • Online Application form can be submitted after making an online payment. An Application Number will be displayed once you successfully submit the online form by making an online payment.
  • Please keep scanned copies handy of your Coloured Valid photo-add ID card (either: Aadhar, Driving License), Third Year Degree Mark sheet, or Semester 5 mark sheet to be uploaded.
  • Do note the Upload size is limited to 2 MB only.
  • For more information contact us on +91-9833806739 or Email us at admissions@stpaulsice.com.
  • IMPORTANT Please sign in with a valid email address to initiate the St Pauls Institute registration process. All communications regarding the St Pauls Institute process will be directed to the email you provide. It is therefore important that you sign in with an email id that you access regularly.
  • The Application Form Fee + applicable tax are non-refundable and to be paid online.