Admissions 2024 - 25

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PG Advance Diploma in Public Relations & IMC
PROGRAMME OVERVIEW
❖ 100% Guaranteed Internships at PR agencies for a hands-on experience of working with an agency.

 ❖ Specialised session on Digital PR, Crisis Management, Corporate Communications.

 ❖ Emphasis on CSR & more. Site visits to PR agencies.

 ❖ Students organize an annual conclave called 'Commfest'.

 ❖ 'ChatGPT' & AI as part of course curriculum for Journalism, Advertising & PR.

HOW IT WORKS
1. Register
2. Fill Online Form
3. Upload Documents
4. Pay Application Fees
5. Get Confirmation
1. Register
Pre-requisites:
  • Valid Email Address
  • Working Mobile Number
2. Fill Online Form
About You:
  • Personal Details
  • Parents Information
  • Academics
3. Upload Documents
Keep them handy:
  • Class X & Class XII marksheet
  • Graduation marksheet
  • PAN Card
  • Aadhaar Card
4. Pay Application Fees
Be ready with:
  • Debit / Credit Card / Net-Banking / UPI
  • Stable Internet Connectivity!
5. Get Confirmation
By Email / SMS
  • Application Form Number
  • Transaction Id
ADMISSION PROCESS
  • Eligibility
  • Application Process
  • Final Selection & Fee Payment
Candidates are expected to have a good academic record, a keen interest in current affairs and politics, sound writing skills and a deep commitment to journalism as a career.

  • Graduates from a recognised university & any discipline may apply - BA, BCom, BSc, BSc-IT, BMS, BMM, BBA, BAFT, BTech, Hotel Managment etc.
  • Applicant must be atleast 19 years of age at the time of application or by 31/08/2024.
  • Applicants who are in their final year of graduation can also apply.
  • As English is the language of instruction at St. Pauls Institute of Communication Education, Mumbai; proficiency in speaking, listening to, reading and writing English is essential.

Apply Online ➡︎ Form Submission ➡︎ Entrance Exam ➡︎ Selection

The Entrance Exam and Personal Interview Process:

  • The applicant may use the online mode on the website- to fill and submit their course related application form, upload the documents and make an online payment towards the application form.
  • Students will be evaluated on grammar, general knowledge and analytic skills, and knowledge of the industry.
  • The entrance exam will be followed by a personal interview with the Course Director.
  • Selected candidates will be intimated via email, with further instructions on completion of formalities and joining the programme.

  • Those selected for admission shall be notified by the admissions committee within 10 days of the interview.

  • Admission is confirmed only after verification of documents and payment of fees.
Curriculum

Public Relations & IMC



1. Introduction to Public Relations
2. Introduction to Advertising
3. Creative Development Process
4. Brand Management
5. Account Planning & Client Servicing
6. PR Campaign
7. Consumer Behaviour
8. Market Research
9. Marketing
10. Brand Story telling
11. Digital Marketing & Social Media
12. IMC
13. Corporate Communications
14. Crisis Management
15. PR Measurement
16. Media Relations
17. Podcast
18. Event Planning & Management
19. Graphic Design
20. Improv Theatre
21. Making of a Corporate Film
22. Creative & Script Writing
23. Video Editing
24. Live Client
25. Corporate Social Responsibility

STUDENT SPEAK
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