Course code | Course Name |
BAMMEC-101 | Effective communication - I |
BAMMEC-102 | Foundation course - I |
BAMMVC-103 | Visual communication |
BAMMFMC-104 | Fundamentals of mass communication |
BAMMCA-105 | Current Affairs |
BAMMHM-106 | History of Media |
Course code | Course Name |
BAMMEC-201 | Effective communication - II |
BAMMFC-202 | Foundation course - II |
BAMMCW-203 | Content Writing |
BAMMID-204 | Introduction to Advertising |
BAMMIJ-205 | Introduction to Journalism |
BAMMMGC-206 | Media, Gender & Culture |
Course code | Course Name |
ELECTIVES | |
BAMMC EM-3011 | Electronic Media-I |
BAMMC TMC-3012 | Theatre and Mass Communication-I |
BAMMC RPP-3013 | Radio Program Production-I |
BAMMC MGV-3014 | Motion Graphics and Visual Effects - I |
BAMMC CCPR - 302 | Corporate Communication and Public Relations |
BAMMC MS-303 | Media Studies |
BAMMC IP-304 | Introduction to Photography |
BAMMC FCO-305 | Film Communication-I |
BAMMC CMM-306 | Computers and Multimedia-I |
Course code | Course Name |
ELECTIVES | |
BAMMC EM-4011 | ELECTRONIC MEDIA-II |
BAMMC TMC-4012 | Theatre and Mass Communication-II |
BAMMC RPP-4013 | Radio Program Production-II |
BAMMC MGV-4014 | Motion Graphics and Visual Effects-II |
BAMMC WEM-402 | Writing and Editing for Media |
BAMMC MLE-403 | Media Laws and Ethics |
BAMMC MMR-404 | MASS MEDIA RESEARCH |
BAMMC FCO-405 | Film Communication II |
BAMMC CMM-406 | Computer Multimedia II |
ADVERTISING
Course code | Course Name |
BAMMC DRGA-501 | Copy Writing |
BAMMC DRGA-502 | Advertising & Marketing Research |
ELECTIVES | Dse 1 A (Discipline Specific Electives)( Any Four Courses) |
BAMMC EAGI 1501 | Globalization & International Advertising |
BAMMC EABB 1502 | Brand Building |
BAMMC EAAM 1503 | Agency Management |
BAMMC EAAP 1504 | Account Planning & Advertising |
BAMMC EASM 1505 | Social Media Marketing |
BAMMC EADM 1506 | Direct Marketing & E-Commerce |
BAMMC EACB 1507 | Consumer Behaviour |
BAMMC EADF 1508 | Documentary & Ad Film Making |
Course code | Course Name |
BAMMC DRGA-601 | Digital Media |
BAMMC DRGA-602 | Advertising Design |
ELECTIVES | Dse 1 A (Discipline Specific Electives-)(Any Four Courses) |
BAMMC EAAC 2601 | Advertising In Contemporary Society |
BAMMC EABM 2602 | Brand Management |
BAMMC EAMP 2603 | Media Planning & Buying |
BAMMC EAAS 2604 | Advertising & Sales Promotion |
BAMMC EARM 2605 | Rural Marketing & Advertising |
BAMMC EARE 2606 | Retailing & Merchandising |
BAMMC EAEM 2607 | Entertainment & Media Marketing |
BAMMC EATP 2608 | Television Program Production |
JOURNALISM
Course code | Course Name |
BAMMC DRG-501 | Reporting |
BAMMC DRG-502 | Investigative Journalism |
ELECTIVES | DSE 1 B (Discipline Specific Electives) (Any Four Courses) |
BAMMC EJFW 1B501 | Features and Writing For Social Justice |
BAMMC EJWS 1B502 | Writing and Editing Skills |
BAMMC EJGM 1B503 | Global Media and Conflict Resolution |
BAMMC EJBF 1B504 | Business and Financial Journalism |
BAMMC EJMJ 1B505 | Mobile Journalism and New Media |
BAMMC EJNM 1B506 | News Media Management |
BAMMC EJJP 1B507 | Journalism and Public Opinion |
BAMMC EJML 1B508 | Media Laws and Ethics |
Course code | Course Name |
BAMMC DRG-601 | Digital Media |
BAMMC DRG-602 | Newspaper And Magazine Design (Project) |
ELECTIVES | Dse 2 B (Discipline Specific Electives) (Any Four Courses) |
BAMMC EJCI 2B601 | Contemporary Issues |
BAMMC EJLJ2B602 | Lifestyle Journalism |
BAMMC EJPT2B603 | Photo And Travel Journalism |
BAMMC EJMJ 2B6504 | Magazine Journalism |
BAMMC EJSJ 2B605 | Sports Journalism |
BAMMC EJCR 2B606 | Crime Reporting |
BAMMC EJFNF 2B607 | Fake News And Fact Checking |
BAMMC EJTJ 2B608 | Television Journalism |
In August 2018, the Bombay Society of St Paul Trust inaugurated St Pauls Institute of Communication Education for Women (SPICEFW), affiliated to the University of Mumbai. This new institute dedicated to media studies, offers the BA in Multimedia and Mass Communication (BAMMC) programme, a three year undergraduate degree affiliated to the University of Mumbai, exclusively for women students.
All the subjects in the curriculum are organized in a manner, combined with Project Work, Seminars, Workshops, Industrial Visits, etc., so as to provide you with the background to enhance your skill set for the modern media work place.
Why UsBA in Multimedia and Mass Communication (BAMMC)
Course Duration:3 years
Educational Qualification:
A candidate to be eligible for admission to the FY of B.A.M.M.C. Degree Course will have to have completed the H.S.C. Examination (Class XII) of the Maharashtra Board of Higher Secondary Education or its equivalent examination (Higher Secondary / 10+2 /'A' Level) from a recognized government recognized board, from any stream i.e. Arts, Science & Commerce.
Imp:Candidates seeking Admission to the First Year, of B.A.M.M.C. must fill up the registration form of the University of Mumbai available online http://mumoa.digitaluniversity.ac/.
* While selecting St Pauls Institute of Communication Education for Women, select Mumbai suburbs in the options provided in the drop down box.*
Apply Online
Form Submission
Merit List
The Personal Interview Process:
(Parent of Rebecca Shaikh, TYBMM at SPICEFW)