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Programme Overview

  • BA in Multimedia and Mass Communication (BAMMC) programme, a three- year undergraduate degree affiliated to the University of Mumbai
  • Industry leaders are invited for guest lectures and share their insight and experiences with our students.
  • You'll be taught by academics who are either actively engaged in media research or who have extensive media industry experience, giving you a unique blend of emergent ideas and real-world knowledge.

Parent's Feedback

The Best Decision that I took in terms of my daughter Rebecca's career was to get her admitted at St.Pauls. It not only has the Best Media Faculty but also has a strong & modern infrastructure. Learning becomes easy with the help of qualified teachers and supportive staff. St. Paul's helps students to explore their creative side besides their academic studies. Great exposure, periodical workshops and masterclasses helps children to get insights of the Media Industry. All in all, I'm glad of this decision.
-Marium Peters
(Parent of Rebecca Shaikh, TYBMM at SPICEFW)


Course codeCourse Name
BAMMEC-101Effective communication - I
BAMMEC-102Foundation course - I
BAMMVC-103Visual communication
BAMMFMC-104Fundamentals of mass communication
BAMMCA-105Current Affairs
BAMMHM-106History of Media
Course codeCourse Name
BAMMEC-201Effective communication - II
BAMMFC-202Foundation course - II
BAMMCW-203Content Writing
BAMMID-204Introduction to Advertising
BAMMIJ-205Introduction to Journalism
BAMMMGC-206Media, Gender & Culture

Course code Course Name
BAMMC EM-3011Electronic Media-I
BAMMC TMC-3012 Theatre and Mass Communication-I
BAMMC RPP-3013 Radio Program Production-I
BAMMC MGV-3014 Motion Graphics and Visual Effects - I
BAMMC CCPR - 302Corporate Communication and Public Relations
BAMMC MS-303Media Studies
BAMMC IP-304Introduction to Photography
BAMMC FCO-305Film Communication-I
BAMMC CMM-306Computers and Multimedia-I
Course code Course Name
BAMMC TMC-4012 Theatre and Mass Communication-II
BAMMC RPP-4013 Radio Program Production-II
BAMMC MGV-4014 Motion Graphics and Visual Effects-II
BAMMC WEM-402Writing and Editing for Media
BAMMC MLE-403Media Laws and Ethics
BAMMC FCO-405Film Communication II
BAMMC CMM-406Computer Multimedia II


Course code Course Name
BAMMC DRGA-501Copy Writing
BAMMC DRGA-502 Advertising & Marketing Research
ELECTIVESDse 1 A (Discipline Specific Electives)( Any Four Courses)
BAMMC EAGI 1501 Globalization & International Advertising
BAMMC EABB 1502 Brand Building
BAMMC EAAM 1503 Agency Management
BAMMC EAAP 1504 Account Planning & Advertising
BAMMC EASM 1505 Social Media Marketing
BAMMC EADM 1506 Direct Marketing & E-Commerce
BAMMC EACB 1507 Consumer Behaviour
BAMMC EADF 1508 Documentary & Ad Film Making
Course code Course Name
BAMMC DRGA-601Digital Media
BAMMC DRGA-602 Advertising Design
ELECTIVESDse 1 A (Discipline Specific Electives-)(Any Four Courses)
BAMMC EAAC 2601 Advertising In Contemporary Society
BAMMC EABM 2602 Brand Management
BAMMC EAMP 2603 Media Planning & Buying
BAMMC EAAS 2604 Advertising & Sales Promotion
BAMMC EARM 2605 Rural Marketing & Advertising
BAMMC EARE 2606 Retailing & Merchandising
BAMMC EAEM 2607 Entertainment & Media Marketing
BAMMC EATP 2608 Television Program Production


Course code Course Name
BAMMC DRG-501  Reporting
BAMMC DRG-502Investigative Journalism
ELECTIVESDSE 1 B (Discipline Specific Electives) (Any Four Courses)
BAMMC EJFW 1B501 Features and Writing For Social Justice
BAMMC EJWS 1B502 Writing and Editing Skills
BAMMC EJGM 1B503 Global Media and Conflict Resolution
BAMMC EJBF 1B504 Business and Financial Journalism
BAMMC EJMJ 1B505 Mobile Journalism and New Media
BAMMC EJNM 1B506 News Media Management
BAMMC EJJP 1B507 Journalism and Public Opinion
BAMMC EJML 1B508 Media Laws and Ethics
Course code Course Name
BAMMC DRG-601Digital Media
BAMMC DRG-602Newspaper And Magazine Design (Project)
ELECTIVESDse 2 B (Discipline Specific Electives) (Any Four Courses)
BAMMC EJCI 2B601 Contemporary Issues
BAMMC EJLJ2B602 Lifestyle Journalism
BAMMC EJPT2B603 Photo And Travel Journalism
BAMMC EJMJ 2B6504 Magazine Journalism
BAMMC EJSJ 2B605 Sports Journalism
BAMMC EJCR 2B606 Crime Reporting
BAMMC EJFNF 2B607 Fake News And Fact Checking
BAMMC EJTJ 2B608 Television Journalism

Choose St Pauls Institute

About Us

In August 2018, the Bombay Society of St Paul Trust inaugurated St Pauls Institute of Communication Education for Women (SPICEFW), affiliated to the University of Mumbai. This new institute dedicated to media studies, offers the BA in Multimedia and Mass Communication (BAMMC) programme, a three year undergraduate degree affiliated to the University of Mumbai, exclusively for women students.

All the subjects in the curriculum are organized in a manner, combined with Project Work, Seminars, Workshops, Industrial Visits, etc., so as to provide you with the background to enhance your skill set for the modern media work place.

Why Us
  • The Institute and the BAMMC degree are affiliated to the University of Mumbai
  • State-of-the art media infrastructure on campus- TV Studio, Multimedia Labs, Sound Studio, Podcast Studio
  • Quality Academic - Industry Linkage
  • Interactive sessions with master classes, live projects, workshops & case studies
  • Conveniently located in Bandra West, Mumbai

Our Alumni work at

Benefits of BAMMC Program (Formerly Known as BMM)

  • Benefit from a course that will enable you to work in television production, digital media production, journalism, teaching, advertising, media and PR or progress to further study
  • Learnings in terms of media buying, project management, how to develop dynamic content, the knowledge of media technology, etc., can immediately be applied to work
  • Participate in workshops, attend masterclasses on a regular basis in the course of the programme

BA in Multimedia and Mass Communication (BAMMC)

Course Duration:3 years

Educational Qualification:

A candidate to be eligible for admission to the FY of B.A.M.M.C. Degree Course will have to have completed the H.S.C. Examination (Class XII) of the Maharashtra Board of Higher Secondary Education or its equivalent examination (Higher Secondary / 10+2 /'A' Level) from a recognized government recognized board, from any stream i.e. Arts, Science & Commerce.

Imp:Candidates seeking Admission to the First Year, of B.A.M.M.C. must fill up the registration form of the University of Mumbai available online

* While selecting St Pauls Institute of Communication Education for Women, select Mumbai suburbs in the options provided in the drop down box.*

  • Apply Online

  • Form Submission

  • Merit List

The Personal Interview Process:

  • The applicant may use the online mode on the website- to fill and submit their course related application form, upload the documents and make an online payment towards the application form.
  • Student should come along with atleast one parent for the personal interview
  • Selected candidates will be intimated via email, with further instructions on completion of formalities and joining the programme.

  • Submission of application form
  • Merit List
  • Personal interview
  • Admissions will be notified by the admissions committee post fee payment

General Instructions

  • Application fee is Non-refundable.
  • All fields marked with * are to be filled mandatorily.
  • Online Application form can be submitted after making an online payment. An Application Number will be displayed once you successfully submit the online form by making an online payment.
  • Please keep scanned copies handy of your Coloured Passport size photograph (selfie photograph is NOT permitted), Valid photo-add ID card (either: Passport Copy, Aadhar, Driving License), HSC/Class 12 Mark sheet to be uploaded.
  • Do note the Upload size is limited to 2 MB only.
  • For more information contact us on +91 9167375742  or Email us at
  • IMPORTANT Please sign in with a valid email address to initiate the STPAULSICEFW registration process. All communications regarding the STPAULSICEFW process will be directed to the email you provide. It is therefore important that you sign in with an email id that you access regularly.