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Programme Overview

  • BA in Multimedia and Mass Communication (BAMMC) programme, a three- year undergraduate degree affiliated to the University of Mumbai
  • Industry leaders are invited for guest lectures and share their insight and experiences with our students.
  • You'll be taught by academics who are either actively engaged in media research or who have extensive media industry experience, giving you a unique blend of emergent ideas and real-world knowledge.

Parent's Feedback

The Best Decision that I took in terms of my daughter Rebecca's career was to get her admitted at St.Pauls. It not only has the Best Media Faculty but also has a strong & modern infrastructure. Learning becomes easy with the help of qualified teachers and supportive staff. St. Paul's helps students to explore their creative side besides their academic studies. Great exposure, periodical workshops and masterclasses helps children to get insights of the Media Industry. All in all, I'm glad of this decision.
-Marium Peters
(Parent of Rebecca Shaikh, TYBMM at SPICEFW)

Syllabus

Course codeCourse Name
BAMMEC-101Effective communication - I
BAMMEC-102Foundation course - I
BAMMVC-103Visual communication
BAMMFMC-104Fundamentals of mass communication
BAMMCA-105Current Affairs
BAMMHM-106History of Media
Course codeCourse Name
BAMMEC-201Effective communication - II
BAMMFC-202Foundation course - II
BAMMCW-203Content Writing
BAMMID-204Introduction to Advertising
BAMMIJ-205Introduction to Journalism
BAMMMGC-206Media, Gender & Culture

Course codeCourse Name
BAMMC CCPR - 302Corporate Communication and Public Relations
BAMMC MS-303Media Studies
BAMMC IP-304Introduction to Photography
BAMMC FCO-305Film Communication-I
BAMMC CMM-306Computers and Multimedia-I
ELECTIVES
BAMMC MGV-3014Motion Graphics and Visual Effects - I
Course codeCourse Name
BAMMC WEM-402Writing and Editing for Media
BAMMC MLE-403Media Laws and Ethics
BAMMC MMR-404MASS MEDIA RESEARCH
BAMMC FCO-405Film Communication II
BAMMC CMM-406Computer Multimedia II
ELECTIVES
BAMMC MGV-4014Motion Graphics and Visual Effects-II

ADVERTISING

Course codeCourse Name
BAMMC DRGA-501Copy Writing
BAMMC DRGA-502Advertising & Marketing Research
ELECTIVES
BAMMC EABB 1502Brand Building
BAMMC EAAM 1503Agency Management
BAMMC EAAP 1504Account Planning & Advertising
BAMMC EASM 1505Social Media Marketing
Course codeCourse Name
BAMMC DRGA-601Digital Media
BAMMC DRGA-602Advertising Design
ELECTIVES
BAMMC EABM 2602Brand Management
BAMMC EAMP 2603Media Planning & Buying
BAMMC EARE 2606Retailing & Merchandising
BAMMC EAEM 2607Entertainment & Media Marketing

JOURNALISM

Course codeCourse Name
BAMMC DRG-501  Reporting
BAMMC DRG-502Investigative Journalism
ELECTIVES
BAMMC EJWS 1B502Writing and Editing Skills
BAMMC EJMJ 1B505Mobile Journalism and New Media
BAMMC EJNM 1B506News Media Management
BAMMC EJJP 1B507Journalism and Public Opinion
Course codeCourse Name
BAMMC DRG-601Digital Media
BAMMC DRG-602Newspaper And Magazine Design (Project)
ELECTIVES
BAMMC EJCI 2B601Contemporary Issues
BAMMC EJLJ2B602Lifestyle Journalism
BAMMC EJPT2B603Photo And Travel Journalism
BAMMC EJFNF 2B607Fake News And Fact Checking

Choose St Pauls Institute

About Us

In August 2018, the Bombay Society of St Paul Trust inaugurated St Pauls Institute of Communication Education for Women (SPICEFW), affiliated to the University of Mumbai. This new institute dedicated to media studies, offers the BA in Multimedia and Mass Communication (BAMMC) programme, a three year undergraduate degree affiliated to the University of Mumbai, exclusively for women students.

All the subjects in the curriculum are organized in a manner, combined with Project Work, Seminars, Workshops, Industrial Visits, etc., so as to provide you with the background to enhance your skill set for the modern media work place.

Why Us
  • The Institute and the BAMMC degree are affiliated to the University of Mumbai
  • State-of-the art media infrastructure on campus- TV Studio, Multimedia Labs, Sound Studio, Podcast Studio
  • Quality Academic - Industry Linkage
  • Interactive sessions with master classes, live projects, workshops & case studies
  • Conveniently located in Bandra West, Mumbai

Our Alumni work at

Benefits of BAMMC Program (Formerly Known as BMM)

  • Benefit from a course that will enable you to work in television production, digital media production, journalism, teaching, advertising, media and PR or progress to further study
  • Learnings in terms of media buying, project management, how to develop dynamic content, the knowledge of media technology, etc., can immediately be applied to work
  • Participate in workshops, attend masterclasses on a regular basis in the course of the programme

BA in Multimedia and Mass Communication (BAMMC)

Course Duration:3 years

Educational Qualification:

A candidate to be eligible for admission to the FY of B.A.M.M.C. Degree Course will have to have completed the H.S.C. Examination (Class XII) of the Maharashtra Board of Higher Secondary Education or its equivalent examination (Higher Secondary / 10+2 /'A' Level) from a recognized government recognized board, from any stream i.e. Arts, Science & Commerce.

Imp:Candidates seeking Admission to the First Year, of B.A.M.M.C. must fill up the registration form of the University of Mumbai available online http://mumoa.digitaluniversity.ac/.

* While selecting St Pauls Institute of Communication Education for Women, select Mumbai suburbs in the options provided in the drop down box.*

  • Apply Online

  • Form Submission

  • Merit List

The Personal Interview Process:

  • The applicant may use the online mode on the website- to fill and submit their course related application form, upload the documents and make an online payment towards the application form.
  • Student should come along with atleast one parent for the personal interview
  • Selected candidates will be intimated via email, with further instructions on completion of formalities and joining the programme.

  • Submission of application form
  • Merit List
  • Personal interview
  • Admissions will be notified by the admissions committee post fee payment

General Instructions

  • Application fee is Non-refundable.
  • All fields marked with * are to be filled mandatorily.
  • Online Application form can be submitted after making an online payment. An Application Number will be displayed once you successfully submit the online form by making an online payment.
  • Please keep scanned copies handy of your Coloured Passport size photograph (selfie photograph is NOT permitted), Valid photo-add ID card (either: Passport Copy, Aadhar, Driving License), HSC/Class 12 Mark sheet to be uploaded.
  • Do note the Upload size is limited to 2 MB only.
  • For more information contact us on +91 9167375742  or Email us at spiceugcc@stpaulsice.com
  • IMPORTANT Please sign in with a valid email address to initiate the STPAULSICEFW registration process. All communications regarding the STPAULSICEFW process will be directed to the email you provide. It is therefore important that you sign in with an email id that you access regularly.